Secure & Compliant

Advertising Policy

Maintaining transparency, accuracy, and legal compliance in all marketing communications for Elite Auto Parts

Last Updated: December 12, 2025 Quarterly Review Cycle

BBB Accredited FTC Compliant SEMA Certified

Section 1

Purpose and Scope

This Advertising Policy outlines the mandatory standards and guidelines for all advertisements, marketing materials, and promotional content displayed by or on behalf of Elite Auto Parts. Our primary goal is to maintain the highest levels of transparency, accuracy, and legal compliance in all communications relating to the sale of nearly-new auto parts and accessories.

Key Term: Mandatory Standards

All advertising content must comply with these non-negotiable requirements to ensure legal compliance and brand integrity.

Section 2

Content Accuracy and Product Representation

A. Specificity of Parts:

All advertisements must clearly and unambiguously identify the condition of the part being sold (e.g., "nearly-new," "used," "refurbished"), the compatible vehicle makes and models, and any limitations that may affect fitment or performance.

Descriptions must be free from exaggeration and reflect the exact specifications of the part, including manufacturing date, mileage, refurbishing details, and any certifications or tests performed.

B. Technical Accuracy:

Advertisements must accurately represent the product's specifications, compatibility (including make, model, and year range) and proven performance characteristics. Misrepresentation of OEM parts or aftermarket alternatives is strictly prohibited.

C. Prohibited Content:

Advertisements may not contain content that is misleading, discriminatory, libelous, or offensive. Promotion of illegal products, unsafe practices, or content that violates intellectual property rights is forbidden.

Critical Requirement: Strictly Prohibited

Any misrepresentation of parts or prohibited content will result in immediate policy violation and potential legal action.

Section 3

Target Audience Focus

All advertising campaigns and content must be designed and tailored to resonate appropriately with our core audience: professional auto repair shops, experienced DIY mechanics, and general consumers seeking reliable, cost-effective auto parts.

Professional Shops

Commercial auto repair facilities requiring reliable, warrantied parts

DIY Mechanics

Experienced individuals with technical knowledge and proper tools

General Consumers

Cost-conscious buyers seeking quality replacement parts

Section 4

Claims, Guarantees, and Testimonials

A. Substantiation of Claims:

Any claim made regarding product performance, reliability, lifespan, or comparative pricing must be fully supported by verifiable, documented evidence.

B. Testimonials:

Testimonials or endorsements used in advertising must be genuine, reflect the current and honest opinion of the user, and comply with all applicable consumer protection laws regarding disclosure (e.g., if compensation was provided).

C. Warranties:

Any warranty or guarantee offered by Elite Auto Parts must be clearly and conspicuously disclosed in the advertisement, referencing the formal terms available on our website.

Section 5

Visual Standards and Branding

A. High-Quality Imagery:

Use only high-resolution, clear, and professional images that accurately and faithfully depict the condition and features of the specific auto part being advertised.

B. Accurate Labeling:

Visuals, images, and video content must be accurately labeled to represent the product being sold. The use of generic or stock photos that do not reflect the actual part's condition or specifications is prohibited unless explicitly noted.

C. Brand Integrity:

All materials must adhere to the Elite Auto Parts brand guidelines regarding logo usage, color palettes, and overall professional presentation.

Section 6

Promotional Offers and Pricing Transparency

A. Clear Offer Details:

All promotional offers (discounts, sales, bundles) must be explicitly outlined, including the original price, the discounted price, and the duration of the promotion.

B. Terms and Conditions (T&Cs):

Advertisements featuring promotions must clearly link to or include the full terms and conditions, specifying any limitations, exclusions, or eligibility requirements.

Transparency Requirement

All pricing information must be clearly visible and easily understood by consumers to maintain trust and legal compliance.

Section 7

Post-Sale Policies (Returns and Exchanges)

To ensure customer confidence and legal compliance, all relevant advertisements must clearly reference or provide easy access to our established Return and Exchange Policy. Customers must have unambiguous guidance regarding their recourse for defective or incorrectly ordered items.

Customer Protection Standards

Clear return timeframes and conditions
Defective part replacement guarantees
Easy-to-understand exchange procedures

Section 8

Monitoring, Compliance, and Feedback

A. Continuous Monitoring:

Elite Auto Parts will actively monitor the performance and reception of all advertisements, paying close attention to customer feedback, reviews, and support inquiries.

B. Remedial Action:

Any advertisement found to be in violation of this policy or relevant regulations will be immediately suspended or corrected.

24/7 Monitoring

Continuous oversight of all advertising content and customer interactions

Immediate Response

Rapid correction of any policy violations or compliance issues

Section 9

Policy Review and Updates

This policy is a dynamic document that will be formally reviewed on a quarterly basis and updated as necessary to reflect evolving legal frameworks, changes in industry best practices, product inventory, or market conditions.

Quarterly Reviews

Comprehensive policy assessment every three months

Immediate Updates

Urgent changes implemented within 24 hours when required

Contact Elite Auto Parts

For immediate questions or concerns regarding this Advertising Policy, please contact our Compliance Department:

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+1 (866) 731-4880

Business Hours

Mon-Fri 8AM-6PM EST

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